EXPERIENCE

            Marketing Communication Manager, January 1998 - February 2003

            Grand Hilton Seoul                                                                                    

·        Planned and controlled marketing budget for effective marketing support.

·        Controlled and delivered advertisement in appropriate media to penetrate market.

·        Created and proposed interesting co-marketing programs to potential co-marketing companies in order to boost-up the business.  

·        Monitored competitor hotels’ activities, sales volume, special  rate, etc.

·        Analyzed market segments and tourist trend.

·        Planned and coordinated opening preparation for official launching of hotel such as opening ceremony, press meeting and all general materials.

·        Initiated and coordinated local and national promotional events.  

·        Organized hotel’s annual party such as Easter party, Christmas party, etc. 

·        Handled and followed-up hotel’s core clients to maintain marketing support.

·        Established and maintained close contact with national journalists and editors to maximize positive exposure and minimize negative coverage.

·        Developed editorial ideas and wrote articles meeting the needs of local and international media. Suggested these ideas to appropriate journalists.

·        Issued press releases and feature stories about the hotel for dissemination to local and national media.

·        Wrote testimonial articles about our hotel for newspapers and magazines.

·        Planned and supervised design work for promotional materials such as brochures, flyers, visual CD, etc. and ensured that all communication tools were consistent in design.

·        Educated top-notch services and up-selling method to hotel employees.

·        Worked with local community organizations and charities and was helpful to them to maintain the hotel’s image as a good neighbor and socially responsible member of the community.

 PR Manager, May 1992 – December 1997

 Holiday Inn Seoul

·        Wrote official speechwriting and special column for hotel’s CEO as needed.

·        Planned and organized opening preparation of hotel.  

·        Same responsibilities are those at the Grand Hilton.

   Assistant Manager, May 1991 – December 1991

 Radisson Plaza Hotel in Alexandria, Virginia

·        Coordinated conference and catering functions.

·        In charged of administration work for conference and catering.

EDUCATION and INTERNSHIP

                           Bachelor of Science in Hotel Management

                           Virginia Polytechnic Institute and State University, USA

                     Management Internship, May 1991 – August 1991

                           Donald Brown Convention Center, Blacksburg, Virginia

                           Management Internship, May 1990 – August 1990

                           Renaissance Hotel, Tysons Corner, Virginia

                           Cashier, September 1987 – August 1989

                           Marriott Corporation, Virginia

ACTIVITIES

·        Eta Sigma Delta

·        International Hospitality Management Honor Society

·        Hospitality Management Association

Mobile Phone : 571-241-2141

       E-Mail : namimin@yahoo.com

Address: 11872 Los Alisos Cir. Norwalk, CA 90650