ANGELA C. SMITH
GRAPHIC & WEB DESIGN • ART DIRECTION • MARKETING COMMUNICATIONS
Atlanta, GA | P: 678.357.7640 | angela404@yahoo.com
online portfolio: http://www.coroflot.com/vizualtonik
Experience
8/2006—1/2008 AIMCO (contract thru Thompson Technologies) Atlanta, GA
Creative Design Manager/Graphic Designer (off-site)
•Coordinated, developed, designed & managed new marketing collateral & web tools for Southeast Gulf Division of company.
•Successfully transitioned ownership of design projects from previous ad agency.
•Created solid print and advertising vendor relationships.
•Saved the company from extra design fees by creating new ad templates, throughout the division, for various high level magazines and off-the-shelf marketing tool kits for leasing offices.
•Spearheaded design and management of marketing tool campaigns for division online ordering & media web sites.
•Convinced Southeast division heads to utilize online ordering for their properties by previewing new designs and online tool usability, which led to web training for all managers.
•Saved company money by successfully being able to maintain a home design office and continuing to be an active team member within the division and liaison to vendors.
6/2005—10/2006 Lane Management, LLC Atlanta, GA
Brand Manager/Senior Designer—Multi-Family Marketing
•Developed & maintained branded print & web tools for Lane Company¡¯s rental portfolio to assure consistency and effectiveness.
•Created new identities for new acquisitions, existing communities & new developments.
•Create and maintained relationships with internal customers to communicate brand awareness.
•Stayed within budget and saved the company money by negotiating print contracts with existing vendors.
•Managed an in-house graphic designer & providing art direction to outside design groups and contractors.
•Developed a design and print schedule available to regional managers to educate them on the workflow.
•Filled in for Director of Marketing when needed for on-site and off-site meetings.
•Saved the company from agency fees by maintaining a productive in-house art department.
•Revived the company newsletter with a fresh design that created buzz throughout the company and with external customers and business affiliates.
6/2001—6/2005 EIS, Inc. (subsidiary of Genuine Parts, Co.) Atlanta, GA
Graphics Specialist—Corporate Marketing Communications
•Led design, print production, & organization of all printed pieces, including brochures, newsletters, tradeshow graphics, marketing materials, promotional flyers, collateral, web site maintenance and more.
•Saved the company money by successfully maintaining a downsized department, from three people to one.
•Gathered and negotiated quotes with printers for best pricing and maintenance of budget and attended press checks.
•Attended free design seminars and workshops to stay abreast of industry trends and stay within department budget.
•Successfully rebranded the company overview brochure, which led to executive approval of the redesign of all outdated sales materials.
•Created new tradeshow marketing materials, signage and salesman focused games reigniting excitement for tradeshow attendance and participation.
•Saved IT learning time and money by making best purchasing choices for Macs & installing software/hardware & troubleshooting.
•Maintained and created web graphics internal & external web sites & databases.
•Became a liaison between IT and Marketing executives, educating both on the needs of each other¡¯s departments.
•Assisted IT by becoming Web Master, fielding emails to the appropriate departments and fulfilling request for web site interdepartmental copy changes.
•Saved the company money by using photography skills to art direct and photograph product photo shoots.
•Coordinated all aspects of information gathering, editing, copy writing, photography, design and distribution of quarterly newsletter for internal and external customers.
•Created buzz and company comradery by coordinating an annual contest for children of employees for the creation of the company holiday card.
3/2000—6/2001
Marketing & Graphic Design Assistant—Corporate Marketing Communications
•Assisted with design, layout, and production of newsletters, advertising pieces, tradeshow posters & collateral, brochures, flyers, directories, and static banner ads.
•Proofed all printed pieces, prepared images for print & web.
•Assisted with production of all business collateral.
•Prepared marketing collateral for distribution to sales team and tradeshows.
•Promoted to Graphics Specialist.
10/1999—Present
Freelance Graphic & Web Designer Atlanta, GA
•Abdur Rahim Enterprises—business collateral
•Supreme Fish Delight Restaurant—rebranding campaign, website
•Opioid Providers of Georgia (GA State)—website
•Atlanta Housing Authority—newsletter, brochure, poster, direct mail
•Women in Film Atlanta—logo, newsletter
•Bedrock Custom Homes—logo
•Mengesha Law Firm—logo, brochure
•Aid Atlanta; Women¡¯s Division—ad campaign
•Cobb County Junior League—logo
•Halftime LIVE stage show—ad campaign
•Youth VIBE, Inc.—event graphics, ad campaign, brochure
•Huddle House—rack card
•Best Property Management of Georgia—logo & identity, business collateral, web site
•Meridian Housing Properties—logos, brochures, direct mail, flyers, ads, signage
•New Perspective Consulting— logos, brochures, direct mail, flyers, ads, signage
Applications
Print: Adobe CS2 & CS3: Photoshop, Illustrator, InDesign, Acrobat, Microsoft Word, PowerPoint, Excel, Desktop Publisher, Quark, FileMaker
Web: HTML Flash, Dreamweaver, Fireworks, ImageReady, CSS, Constant Contact, Knowledge and use of Javascript templates
Skills
Excellent verbal and written communications, production from conception to completion, vendor relationship building and management, junior designer and contractor management, excellent interpersonal skills, photo shot coordination and art direction, account and project management, Mac and PC proficient, Mac and PC troubleshooting, software purchasing, upload and maintenance, brand management, copy writing, 3 years retail experience, 2 years customer service banking experience
Education
Art Institute of Atlanta (AIA) Atlanta, GA
Bachelors of Fine Art, Graphic Design (graduated Magna Cum Laude)
American Intercontinental Univ. (AIU) Atlanta, GA
Masters of Education, Instructional Design Technology
Art Institute of Atlanta (AIA) Atlanta, GA
Website Design Certification
Organizations
AIGA, Hands on Atlanta – Project Open Hand, In Design Users Group, Atlanta Printmakers Studio
Awards
Best Portfolio – Art Institute of Atlanta