14 Anpell Drive Scarsdale, NY 10583 · (914) 282-1311

EXPERIENCE

OMD WORLDWIDE, National Television Media Analyst  New York, NY

 Clients: Universal Pictures, eBay, Eli Lilly – Cialis/Byetta, Travelocity, ACI, Rent-A-Center Sept. 2006 – Present

• Negotiate with the networks to guarantee that the client is getting the best value for their investment
• Advise clients on how their products or services can achieve maximum exposure to its target audience at the best price
• Collaborate with media planners and perform competitive analysis on upfront and scatter national television buys 
• Ensure client’s expectations are met through daily lines of open communication
• Spearhead quarterly summaries, monthly budget summaries, weekly budget actuals and tracking reports for clients
• Work together with Traffic team to ensure approved commercials air correctly 
• Efficiently review and resolve billing discrepancies to facilitate timely payment
• Engage in internal and external meetings and presentations

ARNOLD WORLDWIDE, Account Management Intern  Boston, MA

Clients: Gillette Tag Body Spray, American Legacy Foundation/truth®, and Oral B  Feb. – April 2006

• Conducted competitive research and analysis, and generated weekly reports
• Worked with various networks to obtain approval on commercial spots
• Managed creative updates to TV scripts, print work, and interactive copy
• Vet and fact check creative work for print, television and online summer and fall integrated campaigns
• Attended regular status meetings and creative reviews; interacted with various different departments within the agency
• Collaborated with the Audio/Visual team for development of presentation materials

DESIGN PARTNERSHIP OF CAMBRIDGE  Charlestown, MA

Marketing Assistant  June - Dec. 2004

• Assisted with design and development of marketing materials: brochures, direct mail, and promotional gifts
• Researched potential new business opportunities through Newsclips Database and the Internet
• Managed website content updates including client list and press releases
• Wrote and edited content for marketing materials; prepared request for proposals for bids
• Prepared PowerPoint presentations for new business pitches
• Performed general administrative responsibilities for a small Marketing department
• Supported President, Vice President and Principal Staff with daily administrative duties

EDUCATION

NORTHEASTERN UNIVERSITY  Boston, MA

Bachelor of Science in Business Administration  May 2006

Dual Concentration: Marketing and Management  

Activities: Founding Mother, President, Events Coordinator, Publicity, Historian and PE of Kappa Phi Lambda Sorority, Inc.

  Events Coordinator of Asian Student Union

  Member of Leadership Education Growth Opportunities

Awards: Dean’s List

SKILLS

Computer: DDS Applications (PC Netpak, Frontrunner, Steward), Adobe Photoshop CS, Adobe Acrobat Professional,

Adobe InDesign CS, Microsoft Office (Word, Excel, Power Point, Outlook, Access)