784 Fawnhill Road | Broomall, PA 19008 | 
| 267.265.2045
_____________________________________________________________________________________________________________
OBJECTIVE
To obtain a full time position in the marketing field or department where my education, experience and enthusiasm will have application. Willing to be trained in other related business fields.
_____________________________________________________________________________________________________________
EDUCATION
The Pennsylvania State University | Malvern, PA
Database Design (SQL) Certificate Program
Expected completion February 2008
The Pennsylvania State University | University Park, PA | December 2001
The Smeal College of Business Administration
Bachelor of Science in Marketing
_____________________________________________________________________________________________________________
EXPERIENCE
Quintiq Inc. | Marketing Executive | Wayne, PA
Aug 2006 - June 2007
- Responsible for integrated marketing communications programs from its conceptualization to its execution; also measured results, compiled reports and analyzed marketing activities.
- Facilitated open lines of communication between the corporate office, prospects, customers, sales teams, developers, consultants, alliances, designers and vendors to ensure seamless execution and implementation of marketing campaigns and sales programs.
- Spearheaded the efforts to update and produce new marketing collateral; developed copy and collaborated with designers on layout and design concepts.
- Coordinated and managed the logistics of a bi-annual seminar for prospective clients; focused on needs assessment, vendor relations, cost analysis, transportation, accommodations, event schedule, presentations, product demonstrations, content development and speaker participation.
- Conducted market research using primary and secondary data sources to identify and qualify leads.
- Composed highly targeted 1:1 direct mail letters, participated in supporting telemarketing activities, prepared press releases and engaged in other PR activities.
- Responsible for the continuous validation and enrichment of market and prospect data in the marketing database.
Pepboys - Manny, Moe & Jack | CRM / Direct Marketing Analyst | Philadelphia, PA
Aug 2005 - July 2006
- Responsible for direct marketing efforts (print and online) from the
development of target segments, campaign offers, creative and copy to
generating mailing lists, tracking response rates, analyzing campaign effectiveness and measuring ROI.
- Translated raw data into presentable and comprehensible findings and drafted reports for upper management as well as other internal clients.
- Managed and coordinated with outside vendors, as well as internal groups, to efficiently execute effective campaigns, enrich the existing database of over 15 million customers, develop programs to increase customer loyalty/retention, and decrease the churn rate/attrition.
- Required knowledge of quantitative analysis, data mining, segmentation, consumer behavior, the ability to multi-task, manage, and understand databases, and execute queries.
ALK Technologies, Inc. | Sales Planning Coordinator | Princeton, NJ
Oct 2004 - June 2005
- Responsible for the management, analysis, customization and improvement of the CRM database to optimize workflow and increase the integrity of reports and business forecasts.
- Produced reports utilizing CRM data, imported new data upon manipulation, generated mailing lists, sales reports, month-end reconciliation reports, and created import files for data migration from the existing to the new system.
- Coordinated mailing campaigns, recommended solutions for sales conflicts, assisted with territory management, managed sales awards/recognition, and organized sales meetings/events.
- Compiled a CRM procurement justification proposal and facilitated its evaluation and approval process.
- Required strong time management skills, the ability to acquire new skills quickly, proficiency in Microsoft Office, attention to detail, strong analytical and project management skills, the ability to work in a fast-paced environment with minimal supervision.
- Received a merit based raised upon two months of service.
GK International Inc. | Director of US Operations | Plainsboro, NJ
Jan 2002 - July 2005
- Established a start-up company to provide import/export services as well as sales and marketing support for small to mid-sized manufacturers.
- Conducted market and demographic research, developed and executed marketing campaigns, researched potential products, acquired new business and negotiated with manufacturers and vendors.
- Developed new and existing business relationships; determined payment terms, developed incentive programs, and established purchase/sales agreements.
- Performed general accounting functions; managed accounts payable/receivable and expenses control procedures including bank and account reconciliation, disbursements, billings, invoicing, and purchase order and inventory verification.
- Required the proficiency in import/export regulations and protocol, strong negotiation skills, an understanding of trends within specific industries and buyer behavior, the ability to develop effective marketing strategies, and a grasp of international business.
Hanwha International Corporation | Marketing Associate/Business Development | Cranbury, NJ
May 2003 - Feb 2004
- Responsible for the import and export of both industrial and consumer
products primarily to and from South Korea.
- Generated and coordinated documentation required for import/export shipments and negotiated contracts.
- Developed new lines of business and researched various markets, industries, products and consumer needs; accomplished through face-to-face meetings, phone and e-mail follow-ups, and presentations in both Korean and English.
- Required the ability to effectively communicate, negotiate contracts, compose proposals, generate leads, compile market research reports, and to aggressively sell and market both ideas and tangible products.
MBNA America Corporation | Account Manager | Newark, DE
Jan 2002 - May 2002
- Responsible for developing customer relationships that minimize the
chance of future losses to the company, while fostering ongoing
business relationships through effective negotiations skills.
- Required excellent communication skills, analytical skills and problem-solving capabilities.
- Led peers in many areas of performance and qualified for incentives by achieving goal.
- Received recognition as "Top Performer" and "Goal Achiever" at the monthly recognition meeting; promoted within three months of service.
_____________________________________________________________________________________________________________
COMPUTER SKILLS
Microsoft Office Suite (Word, Excel, PowerPoint, Access, Outlook), Internet Explorer, Movie Maker, Word Perfect, Netscape Navigator, Adobe Creative Suite CS3 (Photoshop, Illustrator, Indesign), Macromedia Dreamweaver MX 2004, Windows 95/98/NT/2000/XP/Vista, Novell Groupwise, Lotus Notes, Salesforce.com, Siebel CRM, SPSS Clementine, FileMaker Pro, SBT Accounting System
_____________________________________________________________________________________________________________
OTHER
Bilingual in English and Korean
Freelance print and web designer (2001 - Present)
Design and layout editor - Dear Theophilus quarterly newsletter - Renewal Presbyterian (2007)
The Pennsylvania State University Alumni Association (2001 - Present)
