Product Specialist, Kiss Products, Inc., Port Washington, NY, 05/2006 – Present
Primary resource in charge of developing and managing 2 brands for this $120M global manufacturer of artificial nails, implements, and cosmetics sold to large retail chains (Walgreens, Wal-Mart, CVS, Target, K-Mart) and beauty supply stores
Analyze and monitor Red and Pink brands consisting of 30 different products and accounting for approximately 18% of company¡¯s total sales
Manage as many as 15 projects in various stages of development, from concept to quality control, entailing timeline development, resource allocation, and workflow management
Took initiative to revamp Pink brand, including new product and packaging designs, to target youthful adults vs. children, resulting in an estimated 28% boost in sales over the next year
Performed extensive market research to establish position in marketplace for Red brand of products, despite competition from giants such as Revlon and Tweezerman
Enabled products to remain competitive by recommending development of trendy colored nail implements, leading to launch of 3 new hues in the coming year
Core team member for Kiss brand of artificial nails generating $80+M in sales annually. Suggested new packaging to clearly communicate how easy it is to use products, increasing sales by 15%
Conduct market site visits at retail sites and attend as many as 10 beauty shows annually to observe new/past product trends, monitor competition, and evaluate product merchandising; recap and present findings to product development team and management
Played a major role in retention of both Wal-Mart and Walgreens as key clients by proposing unique products, niche markets, and new price points
Helped save Walgreens account by introducing kits that combined implements, such as ¡°his and hers¡± and ¡°mom and baby¡±
Partner with Marketing to specify market requirements for current/future products, develop sales/marketing strategies to maximize sales across various product lines, and organize 1-3 focus groups per month to assess products and test nail lines
Work interactively with Creative Department on product, display, and packaging designs
Regularly make presentations to 50+ sales, executives, and company employees to launch products and present concepts; develop presentation materials that persuade buyers to purchase products
Analyze FDM sales utilizing AC Nielsen and generate ad-hoc reports using SAP/BW databases
Currently evaluating vendors for transition of product manufacturing from Pakistan as well as preparing presentation material to enable company to penetrate new European markets and expand in current International markets
Selected out of 100 competitive applicants to create a marketing plan to increase brand awareness among individual consumers for this global anti-virus software company
Conducted research among 100+ respondents to determine consumer satisfaction with products
Researched and wrote articles to introduce products and report on industry trends for both company brochures and various industry-specific journals
Created an ad to promote seminar on corporate website, resulting in over 200 people in attendance
Offered full-time position but declined to stay in the US
Narae Chung – 2
Office Manager, Chase Mortgage, Palatine, IL, Fall 2002 – Fall 2003
Performed wide range of office duties, including client services, data entry and inventory management, for a 25-employee mortgage residential loan office
Commended by management for efficiently organizing files for 2000+ clients as well as developing a filing system to easily retrieve over 5000 loan applications
Worked 15 hours per week while maintaining a full academic course load
Technical Skills
SAP, SAP Business Explorer
Adobe Photoshop, Acrobat, and Illustrator
MS Word, Excel, PowerPoint, SharePoint
AC Nielsen
Education
,University of Illinois at Urbana-Champaign December 2005
Bachelor of Science in Advertising; Minor in International Studies, GPA 3.5/4.0
Interests/Other
Avid reader, finishing one book each week
Keep up-to-date on industry trends by reading Business Week and Ad Week
