Name: JASON KANG E-mail: Kangj04@aol.com 6/13/2008
15130 Brookhurst St. #45. Westminster, CA 92683 Mobile: (909) 838-5131.
Desire salary 50,000~58,000 USD
OBJECTIVE: To obtain a full time position with a progressive company where I can continue to develop
my marketing and management skills.
EDUCATION:University of California, Riverside (UCR) 6/2000
Bachelor of Science - Business Administration - emphasis in Marketing
QUALIFICATIONS AND SKILLS:
Industry experience in following sectors: Automotive, Motorsport, Information Technology, Consumer Electronics, Cosmeceutical and Industrial Products.
Computer software skills: Proficient in Microsoft (Word, Excel, Access, Publisher, Outlook, Express and PowerPoint), SalesLogix, Goldmine, ACT 4.0 and Adobe Photoshop, and Illustrator
Experienced in sales, product marketing management, project management, advertisement development, tradeshow and event management, marketing research and customer service
Language: Fluent in English and Korean
WORK EXPERIENCES:
Barksdale Control Products (Los Angeles, CA) 7/07- Present
Assistant Product Marketing Manager
Developed training presentations for channel partners
Developed & implemented a new product marketing campaign program for new products launch
In charged of creating price proposal for new channel partner
Worked closely with engineer team to modify OEM customers¡¯ products
Worked directly with Strategic Account Managers (SAM) to find new prospects
Evaluated weekly sales per individual product line and submit sales report to the product manager
BENEV Company Inc - (Mission Viejo, CA) 5/06 – 5/07
Marketing Manager
Oversaw strategic marketing operation and projects that consist of new product launch, advertising & marketing collateral development and new product packaging design development.
Worked directly with in-house graphic designer, marketing assistant and vendors to print various marketing support materials including new product brochures, product training & promotional materials, product media and press release kit to support the distributors.
Designed and implemented a new price forms, maintain numerical consistency of price change, and offered seasonal promotion to customers via newsletter or direct mailing.
Created and implemented SOP (Standard Operational Procedure) process system for marketing and R&D to optimize the efficient level of department communication and monitor new product development process.
Designed and implemented project schedule planning and report procedure system via incorporating Excel spreadsheet and submitted project status report to Senior Managers.
Designed and implemented new marketing budget report management system via incorporating Excel spreadsheet and created formula to calculate complex financial data information.
Implemented CSS (Customer Service Satisfaction) program to monitor the level of customer service via incorporating both quantitative and qualitative survey method and distributed to the customers¡¯ for feedback.
Oversaw national trade shows and events, submitted post-show event report to the Senior Managers using PowerPoint presentations and Excel spreadsheets including charts and graphs
Responsible of purchasing marketing materials, packaging components and submitted invoices to the accounting department and properly documented for marketing expense report purpose.
Analyzed and reported the success and effectiveness of targeted advertising campaigns and promotions to determine the Return On Investment (ROI).
BDS Marketing - (Irvine, CA) 10/05–Present
Product Specialist (Part Time & Weekend)
Conduct in-store product training to sales associates/managers and assist customers by explaining the features and benefits of Sony products such as (XPlod, CyberShot, BluRay HD DVD Player, BRAVIA HD LCD TV, and SXRD HD Rear-Projection TV at Fry¡¯s Electronic, Best Buy, Circuit City and Sears stores.
Coordinated various events to promote Sony Xplod products via collaborating with Toyota Scion Team at SEMA, NHRA and Hot Import Night shows in Las Vegas and Pomona Fairplex.
KBC Helmet, Inc - (Burbank, CA) 3/04- 3/05
Sales & Marketing
Worked in the Original Equipment Manufacturer department and oversaw various projects that consist in sales, marketing, product development and promotion for protective gear products such as (Street & Snow Helmet, MX-Goggle, ATV Apparels and Bags) for Arctic-Cat and Suzuki.
Responsible of projects that included creating prototypes for helmets and apparels for Suzuki and Arctic-Cat, and submitted report to the Vice President using Excel spreadsheets.
Responsible for dealer inbound calls regarding parts request, conducted daily physical inventory to ensure that dealer carry sufficient parts/accessories to properly service the dealers¡¯ customers
Handled shipping requests, properly document Commercial Invoices and Bill of Lading, submitted weekly production status report to Harley-Davidson and Polaris for the oversea production.
Coordinated and executed various dealer shows for Harley-Davidson, Polaris, Kawasaki, Artic-Cat and AMA Super Bike Racing at Laguna Seca in California.
Koambra, Inc - (Long Beach, CA) 1/02 – 2/04
Sales & Marketing
Oversaw the launch campaign program for Tophead (Dual-Screen) LCD monitor and implemented brand marketing and advertising strategy to targeted Business-to-Business retailers (PC Mall, CDW, and Ingram Micro) and homeland security surveillance businesses.
Responsible of marketing communication that consists of copy writing, development of marketing collateral for the Tophead product, mass direct mailing to the prospects, offered promotional incentives to the sales representatives and submitted marketing budget report to the President.
Created and implemented project status report system and submitted report to the president.
Oversaw public relations, trade show & events to promote Tophead monitor in CES and Comdex
Conducted market research on specific LCD marketplace and submitted strategic marketing action plan and recommendation to the President.
Performed cold-calls to potential customers, handled inbound call and processed sales order
In charged of coordination and management of public relations events, auto shows & test-drive, and product training events to promote and advertise new Chrysler and Jeep vehicles.
Worked closely with local Chrysler and Jeep dealerships to offer free test drive to the individual guest who came to the Chrysler Showcase site.
Offered sales network support, provided on-site product training and marketing materials to established value added business opportunities with Chrysler and Jeep dealerships.
Supervised brand ambassador representatives and coordinated their event schedules and reports
Follow up with the individual guest who test-drove the selected Chrysler vehicle to find out if the guest were satisfied with the overall service and submitted feedback report to the manager.
Accurately answered guest questions about Chrysler and Jeep vehicles, demonstrated the features, distributed and analyzed research data information from guests and submitted spreadsheet report to the marketing manager.
Worked closely with the logistic company to ensure the efficient delivery of the demo-vehicles to the onsite showcase location and informed the display set-up completion to the marketing manager
