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M. S. in Recreation and Leisure Studies
Name: Jaeyeon Choe    E-mail: jchoe3@csulb.edu    6/13/2008
 

 

5050 E. Garford St. Beverly Plaza #170

Long Beach, CA 90815

562-841-1450

Educational Experience

 M. S. in Recreation and Leisure Studies

Thesis: The Motivations of Non-Buddhists¡¯ Buddhist Temple Visits

California State University Long Beach (CSULB)

Expected Graduation Date: December 2007 

B. A. in Business Administration, 2004

Emphasis: Marketing

Sookmyung Women¡¯s University, Seoul, Korea   

Study Abroad, Summer 1999

York University, Ontario, Canada 

Relevant Courses

Human Resource Management, Organizational Behavior, Management Studies, Business Ethics, Human Services in Urban Areas, Legal Aspects of Leisure Services, Business Law, Public Affairs, Public Relations, Principle of Accounting, Finance Management, Marketing Strategies, Marketing Integration and Advertisement, Research Methods, and Research Writing Proposals, Recreation Administration, and Event Planning and Management.  

Occupational  Experience

4/2007 – Present Freelancer Marketing Analyst

                  Euromonitor International

7/2007 – 12/2007 Student Assistant, Office of the President at CSULB

        • Perform various tasks in support of the president¡¯s office.
        • Assist with the preparation, compilation, duplication, and distribution of meeting materials.
        • Network with university leaders to learn more about leadership opportunities
 

6/2006 - 5/2007 Student Assistant, Learning Assistant Center at CSULB

        • Advised freshmen and international students with study and test skills
 

9/2004 - 12/2004  Internship, PGA Tour Event Team

            Korea National Tourism Organization, Seoul, Korea

        • Assisted in promotion and coordination of the high visibility, international event
 

Teaching Assistantships

Long Beach Senior Center, Senior Depression and Coping Strategies, 2007

California State University Long Beach, Leisure Philosophy and Issues, 2007

California State University Long Beach, Tourism Planning and Development, 2007

Sookmyung Women¡¯s University, Marketing Strategies, 2004

Sookmyung Women¡¯s University, Retail Management & Shopping Environment, 2004

Sookmyung Women¡¯s University, Leisure Industry, 2003

Sookmyung Women¡¯s University, Human Resource Management, 2003 

Research Assistantships

California State University Long Beach, applied theory to recent immigration stress among Koreans (ATRISK) study; Research component of Minority Infrastructure Support Program (MRISP) grant, awarded by NIMH, 2007 

California State University Long Beach, assessed the patterns of, and investigated the challenges and barriers to Korean Americans Retirement Planning, 2007 

California State University Long Beach, examined social networks and social isolation among residents of the Senior Residential Complex at Carmelitos Public Housing Community in Long Beach, 2007 

Sookmyung Women¡¯s University, assisted in launching Hospitality MBA program with Cordon Blue, 2004 

Sookmyung Women¡¯s University, edited three publications, International Marketing Strategies (2005), Marketing under Recession (2004), Winning Strategy of Marketing (2004) under Dr. Suh 

Professional Publications

International Marketing Strategies (2005) GyungMonsa, Seoul, Korea

  • Explored essential marketing strategies needed to launch branding in a global market

Marketing during Recession (2004), Seoul Economy-Management Publishing, Seoul, Korea

  • Suggested twenty-five marketing strategies and successful business examples showing how to overcome economic downturns

Winning Strategy of Marketing (2004), Shideaw-Chang, Seoul, Korea

  • Systematically organized main ideas of marketing strategies of the last 20 years
 

Leadership Activities & Awards

2007 Roger Greaves and Health Net Merit Scholarship, CSULB College of Health and Human Services

  1.  Marilyn Jensen Merit Scholarship, CSULB Dept. of Recreation and Leisure Studies

2007  Volunteer at Long Beach Senior Center, Long Beach, CA

2006  Secretary of Graduate Leisure Society, CSULB

2005    Volunteer at Carmelitos Senior Center, Long Beach, CA

2005    Active Member of International Student Association, Long Beach, CA

2003 Active Member of Marketing Association, Seoul, Korea

2003 Distinguished Academic Merit Scholarship, SWU Dept. of Business Administration

2002 Winner of Advertising Storyboard Competition, SWU Dept. of Business Administration 

References

Dr. Karen Nakai, Executive Director of President¡¯s Office at CSULB


 

 

 
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